Erick's work Bio

Showcasing the whole Rohto line as a lifestyle brand, Rohto Eyedrops sponsored the I-Heart 2021 music festival, with the brand continuing to grow

Rohto Dry Aid grew significantly the size of the Rohto brand, entering the biggest segment in eye drops

Rohto Eye Drops became the fastest growing eye drop for 3 years in a row!

Rohto Cool Max Maximum redness relief was launched, significantly growing the size of the Rohto Business

OXY Acne medication went to a growing trend after turning around

The OXY Acne medication brand was turned around after declining for over a decade!

3 Musketeers was turned around with this product and other key marketing strategies!

3 Musketeers floating bar campaign was key to communicate the lower fat and lighter benefits

2009 campaign - 2x vs. category growth rate

In 2009 Snickers attained again 2X growth vs. the category growth rate

In 2008 Snickers attained 2X growth vs. the category growth rate