About Castles Marketing Expertise
Principal and Founder
Account Director and Fractional CMO
Account Director and Fractional CMO
Erick Estrada
Former Head of Marketing, Digital, CRM and Ecommerce.
He has +20 years of marketing experience and achievements with Iconic brands in Consumer-Packaged Goods, Over the Counter Medicines, Medical Devices and Food managing revenues of up to $1 Billion, and also with significant expertise in growing small businesses and brands.
Erick Estrada
Former Head of Marketing, Digital, CRM and Ecommerce.
He has +20 years of marketing experience and achievements with Iconic brands in Consumer-Packaged Goods, Over the Counter Medicines, Medical Devices and Food managing revenues of up to $1 Billion, and also with significant expertise in growing small businesses and brands. He is always bringing growth or turns around declining businesses through best marketing practices, commercialization and strategy.
Account Director and Fractional CMO
Account Director and Fractional CMO
Account Director and Fractional CMO
Homero Monroy
Key Account Director and Fractional CMO (Chief Marketing Officer) with former Head of Marketing and GM Positions.
He has +25 years of marketing experience between the US and Global and also key leadership positions in key Syndicated Data companies like Kantar for consumer insights for advertising companies and Nielsen for syndicated data for major CPG companies
Strategy
Account Director and Fractional CMO
Messaging
It's all about having the right strategic foundation for your business, knowing what makes your product or service different, who is the right target audience, what resonates with them and how to engage to create long-lasting relationships.
Messaging
Account Director and Fractional CMO
Messaging
Standing out in a cluttered and competitive environment is very important. It's not only about having a concise and relevant message, but also about having the right creative to convey quickly why your product should be purchased vs. another one.
Advertising and Promotion
Advertising and Promotion
Advertising and Promotion
Selecting the right advertising vehicles and promotional strategy to convey your products message and value at the right time and location is crucial to generate relevant brand awareness (mental availability), consideration, trial and then loyalty, hence it's very important to know the consumers journey and key touchpoints of communication along the Marketing Funnel.
Commercialization
Advertising and Promotion
Advertising and Promotion
Where you sell your product (physical availability), at what price and in which context will give you also an edge vs. your competition, consumers are now used to get what they want very fast and in various touchpoints. Hence having the right commercialization strategy for your business is key to succeed.
Brands that Erick has led and grown!
Our Clients
Spring Creek Farm
Spring Creek Farm
Spring Creek Farm
Central Taqueria
Spring Creek Farm
Spring Creek Farm
Sabor New Hope
Spring Creek Farm
LOTTY's Professional Painting
LOTTY's Professional Painting
LOTTY's Professional Painting
LOTTY's Professional Painting
Closet POSSIBLE
LOTTY's Professional Painting
Shared Support South
Shared Support South
LOTTY's Professional Painting
Shared Support South
Partners network
Phil Kwarta
Is an award-winning Creative Director, and founder of Owl & Stag, a Philly-based production company specializing in the creation and execution of brand films for companies looking to beautify their brand's image and reconnect with their customers in a more memorable, organic way.
With a team of creative directors, producers, designers, and post-production artists committed to developing engaging, multi-platform content for brands, agencies, and influencers.
